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CHALLENGE
Blue Sky & Lemons needed a brand identity that authentically represented its philosophy of slow living and the beauty of nature. While the studio captured the essence of floral design and its deeper symbolism of growth and vitality, the existing branding did not effectively communicate this vision to its audience. The challenge was to create a cohesive visual and emotional identity that resonated with clients seeking a unique, inspirational experience while embodying the studio's commitment to nature and creativity.
SOLUTION
Our studio developed a vibrant and cohesive brand identity for Blue Sky & Lemons that reflects its core values and aesthetic. We designed an enchanting logo and a fresh, inviting color palette inspired by the beauty of nature, incorporating shades of blue and yellow to evoke the sky and lemons. The brand story was thoughtfully articulated to highlight the philosophy of slow living, emphasizing the sensory experiences tied to nature's beauty. Through a strategic branding approach, we ensured that Blue Sky & Lemons stands out as a unique floral and design studio that not only delivers exceptional creations but also inspires clients to embrace a state of mind filled with tranquility and appreciation for life's simple joys.
NEW YORK FLORAL DESIGN STUDIO
SERVICES
CLIENT - BLUE SKY & LEMONS
SEGMENT - FLORAL DESIGN
YEAR - 2022
BRAND STRATEGY
LOGO SUITE DESIGN
VISUAL IDENTITY
STATIONERY
PACKAGING KIT
WEB DESIGN
SOCIAL MEDIA TEMPLATE
E-MAIL MARKETING
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